One credit pool. Up to 98% verified accuracy. Failed lookups are always free. Solo operators and agencies welcome — Free tier never expires.
Trusted by solo operators and agencies running outbound
Every tier uses the same credit pool and the same verification engine. Upgrade or downgrade any time — no tier lock.
Kick the tires.
100 credits / mo
Start freeSingle-operator outbound.
1,000 credits / mo · billed monthly
Start 14-day trialSmall teams + light agency use.
2,500 credits / mo · billed monthly
Start 14-day trialAgencies managing clients.
10,000 credits / mo · billed monthly
Start 14-day trialResell verified B2B data to your clients under your agency brand. Co-branded GHL sub-account pushes. Per-client API keys. Unlimited workspaces. No competitor ships this for GHL agencies.
25,000 credits / mo · billed monthly
Book demoOr request custom Enterprise pricing
All plans include free failed-lookup credits · 14-day trial on paid tiers · Cancel any time.
Competitors hand you "verified" emails that bounce. We stack SMTP handshakes, phone waterfalls, confidence scoring, and multiple proprietary signal layers before anything hits your CRM. The result: up to 98% accuracy on verified records — independently measured against delivery and bounce outcomes.
The 7 layers + their signals are proprietary. Full methodology →
Search is only one surface. LeadTale ships three complementary prospect-finder surfaces — pick whichever fits the task. Every hit runs through our verification engine, every credit deducts from the same pool.
Natural-language prospecting
"Find me 50 VP-level marketing leaders at Series B SaaS companies in Austin who use HubSpot." The Assistant interprets, builds the search, surfaces results, verifies.
Queries are free. Verified contacts from query results use normal credit pool.
LinkedIn & any-website verify
Install once. On any LinkedIn profile or company website, verify contact details in-place — SMTP-checked emails, waterfall-verified phones. Push to GHL or your CRM with one click.
Verifications burn credits from your main pool. Install free on Free tier — view-only, no verification.
Find any email by name + domain
Know the name, don't have the email? Drop in a first/last name + company domain — we find and verify the prospect's email. Manual for one-off, bulk for a CSV of targets.
Uses our email-discovery stack + verification engine — same credit pool, same accuracy.
The credit pool
Every credit triggers our 7-layer verification engine. No heuristic guesses, no "best-match" pretending — up to 98% accuracy.
Single credit pool. Plan credits reset monthly; add-on credits never expire. Failed lookups are free.
Two opt-in add-ons when you build a list: catch-all verification and WhatsApp verification. Both toggle on per list; you're only charged when they return a successful result.
| Action | Credits | Notes |
|---|---|---|
| Core verifications | ||
| Verified email | 1 | SMTP-confirmed or catch-all-scored. Anchor price. |
| Verified phone | 3 | Waterfall-verified. Mobile or landline. Pick "Mobile only" in list setup to skip landlines and avoid charges. |
| Email LookupFind a prospect's email from just a first/last name + company domain. Same verification as standard email. Manual (one at a time) or bulk (CSV upload). | 1 | Per successful match. Same as Verified email. |
| Auto-enrichmentFills missing fields (title, company size, industry, location, LinkedIn URL, etc.) on an existing record. | 3 | Fires on CSV import or CRM push. |
| Failed lookup / no match | 0 | No verified hit = no charge. |
| Add-on toggles — opt in at list creation | ||
| Catch-all verificationCatch-all domains accept any address — typical of 30–40% of B2B companies. Opt in at list setup for an extra deliverability signal. | +0.1 | Max 0.1 per successful verification — free on failures. |
| WhatsApp verificationChecks whether each verified number has an active WhatsApp account. Useful for WhatsApp-first outreach cadences. | +0.25 | Max 0.25 per successful verification — free on failures. |
Per-credit rate drops as you move up tiers. Stockpile during a big campaign, use them three months later. No "use it or lose it" games.
Anti-gaming: 90-day tier hold — rate snapshots to your current tier at purchase time.
Native integrations with the outbound and CRM tools solo operators and agencies actually use. One-click, bi-directional where it matters.
Granular limits and feature availability. Hover any i icon for detail.
| Feature | Free | Solo | Plus | Scale | Agency WL |
|---|---|---|---|---|---|
| Credits & records | |||||
| Plan credits / monthReset on your billing cycle. Don't roll over. Add-on credits (purchased separately) never expire. | 100 | 1,000 | 2,500 | 10,000 | 25,000 |
| Records / searchMax contacts returned in a single search view. Higher tiers let you work with longer lists in one pass. | 25 | 50 | 100 | 500 | 1,000 |
| Bulk CSV exportDownload any list as a CSV. Free tier can preview results but not export. | — | ✓ | ✓ | ✓ | ✓ |
| Verification | |||||
| Verified email 1 crSMTP handshake + our multi-layer verification stack. One credit per verified email. | ✓ | ✓ | ✓ | ✓ | ✓ |
| Verified phone 3 crMulti-provider waterfall. Pick "Mobile only" at list setup to skip landlines and avoid credit spend. | — | ✓ | ✓ | ✓ | ✓ |
| Catch-all verification +0.1 cr / successCatch-all domains accept any address — typical of 30–40% of B2B companies. Opt in at list setup for an extra deliverability check. Only charged on successful verification. | — | ✓ | ✓ | ✓ | ✓ |
| WhatsApp verification +0.25 cr / successChecks each verified number for an active WhatsApp account — opt in per list. Only charged on successful verification. | — | ✓ | ✓ | ✓ | ✓ |
| Auto-enrichment 3 crFills missing fields (title, company size, industry, location, LinkedIn URL, etc.) on an existing record. Fires on CSV import or CRM push. | — | — | ✓ | ✓ | ✓ |
| AI Assistant | |||||
| Queries / monthA "query" is one natural-language request that builds a search or interprets intent. Running the search and verifying results still uses normal credits. | 10 | 100 | 500 | Unlimited | Unlimited |
| Agent mode (multi-step prospecting)Assistant chains multiple steps on your behalf: search → filter → verify → push. Gates at Plus tier and above. | — | — | ✓ | ✓ | ✓ |
| Chrome Extension | |||||
| LinkedIn profilesSurface verified email + phone directly on any LinkedIn profile page. One-click push to your CRM. | View-only | Verify | Verify | Verify + bulk | Verify + bulk |
| Any websiteVisit any company website — extension pulls contacts for that organization. Bulk mode (all roles from a company page) gates at Scale. | View-only | Verify | Verify | Verify + bulk | Verify + bulk |
| White-labeled extensionYour agency's branding on the extension, delivered through your GHL white-label. Clients see your name, not LeadTale. | — | — | — | — | ✓ |
| Email Lookup | |||||
| Manual lookup (name + domain)Enter first/last name + company domain, get a verified email back. One at a time. Costs 1 credit per successful match — free on no-match. | — | ✓ | ✓ | ✓ | ✓ |
| Bulk lookup (CSV upload)Upload a CSV of names + domains, get verified emails back in batch. Same 1 credit per successful match. Gates at Plus tier. | — | — | ✓ | ✓ | ✓ |
| API, MCP & automation | |||||
| REST APIProgrammatic access to search, verify, and enrichment. Free tier is read-only (search preview, no credit spend). | Read-only | Full | Full | Full | Full |
| MCP server (for AI agents)Model Context Protocol — expose every LeadTale action (search, verify, push) to Claude, Cursor, and any MCP-compatible agent as first-class tools. | Read-only | Full | Full | Full | Full |
| WebhooksEvent notifications (list complete, enrichment ready, credit threshold) delivered to your URL. | — | ✓ | ✓ | ✓ | ✓ |
| IntegrationsDirect push to every major outbound + CRM tool. Free tier has no native integrations — use CSV export instead. 15+ integrations → | — | All | All | All | All + custom |
| Teams & multi-tenancy | |||||
| Seats includedEach seat is a login with its own role + permissions. Extra seats available as add-ons on all paid tiers. | 1 | 1 | 3 | 10 | Unlimited |
| Sub-accountsIsolated client workspaces. Each sub-account has its own searches, lists, and usage tracking — perfect for agencies managing multiple clients. | — | — | 5 | Unlimited | Unlimited |
| Per-client usage reportingAgency dashboard showing credits, searches, and enrichments per sub-account. Full tier adds CSV export for client invoicing. | — | — | Basic | Full | Full + export |
| White-labelFull WL is delivered via the GHL white-label reseller model: your agency's GHL sub-account, your branding, your domain. No LeadTale logo, UI chrome, or URLs. Scale tier ships a co-branded experience (your logo + LeadTale attribution). | — | — | — | Co-branded | Full WL via GHL |
| SSO (SAML)Single Sign-On via SAML 2.0. Works with Okta, Azure AD, Google Workspace, and any SAML-compliant IdP. | — | — | — | ✓ | ✓ |
| Add-on credits (never expire) | |||||
| Per-credit ratePurchase extra credits on top of your plan. Rate drops as you move up tiers. Add-on credits never expire — unlike plan credits which reset monthly. | — | $0.10 | $0.08 | $0.06 | $0.04 |
| Support | |||||
| Support tier | Community | Email + chat | Priority | Dedicated CSM | |
Apollo and ZoomInfo are built for enterprise SDR teams. Lusha charges per-lookup. Here's how we stack up on the things that actually matter to your workflow.
| LeadTale | Apollo | Lusha | ZoomInfo | |
|---|---|---|---|---|
| Starting price (annual) | $39/mo | $49/mo | $39/mo | ~$15k/yr |
| Credit pool model | Single pool | Split pools | Per-lookup | Seat + credits |
| Free failed lookups | ✓ | ✓ | — | ✓ |
| Add-on credits expire? | Never | End of cycle | Cycle | Annual |
| SMTP handshake verification | ✓ | Heuristic | ✓ | Heuristic |
| Phone waterfall | 7-layer | Single-source | 2-layer | Multi-source |
| WhatsApp verification | ✓ | — | — | — |
| MCP server (for AI agents) | ✓ | — | — | — |
| GHL-native white-label | ✓ | — | — | — |
| Agency sub-accounts | Unlimited | Teams only | — | Enterprise only |
| Free tier | 100 cr/mo | 50 cr/mo | 5 cr/mo | — |
| Annual contract required | No | No | No | Yes |
Competitor data collected from public pricing pages, April 2026. See something that needs updating? Tell us.
We replaced Apollo + Lusha + a standalone verifier with LeadTale. The GHL white-label means our clients never see another vendor. Margin per client went from break-even to 55%.
I run cold outbound for a B2B SaaS alone. LeadTale's verified-only credits mean I don't burn budget on bounces. Bounce rate dropped from 11% to <2% the first week.
The MCP server is the reason we picked LeadTale. I built a Claude agent that runs qualification and handoff end-to-end. Nobody else exposes the full stack to AI agents as first-class tools.
Testimonials pending launch. Replace with real customer quotes after onboarding wave 1.
100 free credits, no card required. Upgrade only when you need more volume.
Questions? hello@leadtale.com